Alex Hernandez Web • Media • Systems Custom Quote

Featured Portfolio

Real Life Builds

Custom WordPress and WooCommerce work built around the business, the customer path, and the real job the site needs to do.

The focus is not just making pages look better. It is building sites that sell, inform, guide visitors, and support the way the business actually operates.
Cinema Classics website showcase
Live Site

Large-Catalog Ecommerce Rebuild

Cinema Classics

Cinema Classics represents a full WooCommerce storefront transformation for a specialty retailer with thousands of products, complex browsing needs, and customers who expect a polished shopping experience.

This project shows how a dated ecommerce store can be rebuilt into a stronger sales environment with better category discovery, cleaner product presentation, and a more confident path from browsing to checkout.
Catalog Depth Built around a large WooCommerce product library.
Shopping Path Improved browsing, product flow, and customer movement.
Store Tools Designed with operational ecommerce needs in mind.
  • WooCommerce
  • Large Catalog
  • Custom Design
  • Order Flow
View Project Details
Filippov Law Group website showcase
Live Site

Professional Services Website

Filippov Law Group

Filippov Law Group represents a professional service site where trust, readability, and clear practice-area presentation matter more than flashy effects.

This project shows how a service-business website can be modernized without losing the client’s existing identity, while improving the structure, polish, and confidence of the visitor experience.
Trust First Professional visual system for a law firm audience.
Clear Content Practice-area and service information presented cleanly.
Modern Polish Updated presentation while respecting the original direction.
  • Service Pages
  • Content Structure
  • Trust Design
  • Mobile Polish
View Project Details
Hairs the Rub digital product store showcase
Live Site

Digital Product Store

Hairs the Rub

Hairs the Rub represents a focused digital product store built around ebook sales, branded presentation, checkout clarity, and a secure customer download experience after purchase.

This project shows how a small digital product offer can still feel professional, branded, and complete, with a sales path that does more than simply place a file behind a checkout button.
Digital Sales Built around ebook purchase and customer delivery.
Secure Access Download experience protected after checkout.
Brand Path Sales page, checkout, and delivery feel connected.
  • Ebook Sales
  • Digital Delivery
  • Checkout Flow
  • Brand Build
View Project Details

Custom Visual Work

Custom Hero Artwork

Custom-made banner artwork paired with headline structure, supporting copy, CTA styling, and responsive section design so the first screen feels branded, intentional, and built for the business.

Cinema Classics Pre-Code hero banner with custom artwork, headline block, and CTA
Cinema Classics Pre-Code Category Hero Custom noir-inspired banner artwork, category-specific visual direction, headline block, supporting copy, and CTA styling built together as one complete page-opening section.
  • Custom Art
  • Hero Layout
  • Headline Block
  • CTA Styling

Need a page opener that feels made for the brand?

A custom hero section can combine original banner artwork, message hierarchy, and a clear call to action into a polished first impression.

Add Custom Graphics

Custom Business Tool

Order Console Build

A custom WooCommerce order-management console built to make fulfillment cleaner, faster, and easier than working through the standard admin screen. The system gives staff a focused place to review orders, manage statuses, add tracking, send customer updates, print packing slips, and see useful order history.

Order detail screen from the custom order management console
Order detail without the clutter Customer details, addresses, order items, totals, notes, tracking, status controls, and fulfillment actions live together in one practical screen.
  • Order View
  • Tracking
  • Packing Slips
  • Status Flow
Dashboard overview of the custom order management console
Dashboard at a glance Status counts, recent orders, useful totals, and fast entry points help the user understand what needs attention as soon as they sign in.
Orders list view from the custom order management console
Order list built for workflow Orders can be searched, filtered, opened, and processed through a cleaner interface designed around actual fulfillment work.
Secure Access Staff can use a controlled login path for the console instead of working from the full WordPress admin area.
Tracking Flow Tracking can be entered, saved, and included in customer-facing communication from the order workflow.
Packing Slips Printable slips support the physical handling side of order fulfillment and shipping preparation.
Sales Visibility Customer history, order activity, and useful performance views give the business more than a basic order list.

A custom console that makes the store easier to run.

Standard WooCommerce can manage orders, but it often carries more clutter than a small business needs during daily fulfillment. This console creates a cleaner operational layer around the work that happens after the sale.

  • Cleaner order handling than the default WooCommerce workflow.
  • Tracking updates tied directly to customer communication.
  • Support for both simple and more detailed fulfillment scenarios.
  • Useful store visibility without sending staff through every admin screen.

Need tools behind the site?

Custom business tools can turn a storefront into a more efficient system with smoother order handling, better reporting, and less admin friction.

View Website Tools