Alex Hernandez • Portfolio
Web • Systems • Brand • Creative

Design that sells the idea fast.

Here’s a look at the kind of brand, web, and creative work I build. Each project is designed to be unique to the client and shape how their presence feels, functions, and is remembered.

All visual identity highlights.

Logos, badges, packaging, ads, and interface visuals designed to stand out, hold up, and perform in real-world use.

This category is on deck. I’m building out public-facing examples here, but the work is already happening behind the scenes.

Autumn Ember Fest flyer
Event Promotion

Autumn Ember Fest

Seasonal social media and print flyer designed to promote a community fall event with clear information hierarchy and warm, approachable visuals.

Events Social Media Print
Fuego Mexican Kitchen Christmas Specials flyer
Restaurant Promotion

Fuego Mexican Kitchen — Christmas Specials

Holiday promotional flyer created for a restaurant seasonal menu campaign, combining festive visuals with clear menu presentation and pricing.

Food Restaurant Social Media
Northfield Outfitters fall clearance sale flyer
Retail Promotion

Northfield Outfitters — Fall Clearance Sale

Retail promotional flyer designed to drive in-store traffic with bold typography, clear discount messaging, and a focused seasonal color palette.

Retail Promotion Print
City of Valewood recycling pickup guidelines graphic
Public Information

City of Valewood — Recycling Pickup Guidelines

Clear, easy-to-read public information graphic designed to communicate recycling rules and pickup schedules for residents.

Public Sector Information Design Infographic
Iron Sky Fireworks grand opening retail graphic
Retail Advertising

Iron Sky Fireworks — Grand Opening

High-impact retail graphic designed to promote a fireworks store grand opening with bold visuals, strong color contrast, and immediate call-to-action messaging.

Retail Advertising Promo Design
Northline Auto Detailing mobile service launch graphic
Service Promotion

Northline Auto Detailing — Mobile Service Launch

Service launch graphic created to promote a mobile auto detailing business with a clean, professional aesthetic and clear service highlights.

Automotive Service Advertising
Northline Auto Detailing service iconography set
Interface Design

Northline Auto Detailing — Service Iconography Set

Custom line-based icon set designed to visually represent core services and features within a mobile auto detailing interface.

Iconography UI Design Branding
Expressive UI icon set for dashboards
Interface Design

Expressive UI Icon Set — Consumer Dashboard

Expressive, high-contrast icon set designed to add personality and visual feedback to modern consumer-facing dashboards and control panels.

UI Design Iconography Product Design
Northline Digital logo
Brand Identity

Northline Digital — Modern Digital Brand Identity

Digital-first logo built around navigation, direction, and precision, designed to represent clarity and forward momentum in modern digital systems.

Branding Logo Design Digital Identity
Serenity Springs real estate one-sheet
Real Estate Marketing

Serenity Springs — New Subdivision Promotion

Real estate marketing one-sheet designed to promote a new residential subdivision with clear pricing, amenities, and agent branding.

Real Estate Marketing Print
Holiday coffee campaign lid badge
Packaging Badge

Holiday Coffee Lid Badge

Seasonal promo badge used across limited-run packaging and campaign graphics for a winter coffee release.

Coffee Packaging Seasonal
Fuego Mexican Kitchen logo
Restaurant Concept

Fuego Mexican Kitchen

Restaurant logo study built around warmth, flame, and a clean wordmark that reads well on signs and menus.

Food Logo
Independent Cat Society Southern California logo
Nonprofit Badge

Independent Cat Society – SoCal

Community-oriented badge mark for a cat rescue group, tuned for small stickers and social avatars.

Nonprofit Badge
North Peak Outfitters logo patch
Outdoor Identity

North Peak Outfitters

Patch-style logo for an outdoor brand, designed to translate well to fabric, tags, and simple product marks.

Outdoor Patch
Loveland's Peppermint Wonderland coffee logo
Product Logo

Loveland’s Peppermint Wonderland

Holiday coffee logo tuned for bag art, thumbnails, and simple one-color use when needed.

Product Holiday
Roasternaut coffee truck logo
Mobile Brand

Roasternaut Coffee Truck

Mobile coffee brand mark with a retro space theme, designed to read quickly as a truck graphic and social icon.

Coffee Truck
Sure-Lock Homes Storage logo
Service Logo

Sure-Lock Homes Storage

Service identity using a subtle detective theme, built to sit next to simple UI and basic printed materials.

Service Small Business
Sure-Lock Homes Storage print flyer layout
Print Layout

Sure-Lock Homes Storage Flyer

Print-first layout that keeps the logo central, guides the eye through key info, and leaves room for scannable actions.

Print Local